At 4am the alarm clock sounded, and it was time to get ready to do a live segment on NBC at 6am. I drove down the very quiet roadways and fortunately arrived early enough to find the NBC studios. My plan was to speak about the sun protective clothing from Solumbra, to go over a variety of sunscreens and blocks purchased at Dominick’s, and to point out new features of the skin rejuvenating CO2RE laser. The producer set up a table to showcase the products I brought and after detailing the morning news, the show host, Kim, began the interview.

Dr. Polisky and Anchor Kim Vatis
I started off with sobering statistics:
- 2,000,000 cases of basal or squamous cell carcinomas are present or recur each year.
- Alarmingly, melanoma is also on the rise with over 68,000 cases diagnosed each year.
- Someone growing up today has a 1 in 5 chance of developing skin cancer.
- On a hopeful note, an Australian study of 1,621 patients showed skin cancer risk could be cut more than half by regular application of sunscreen.
We discussed UPF (ultraviolet protective factor) clothing. Using the gloves, shawl, and protective sleeves sent by Shaun Hughes of Solumbra, the point was made that sun protective garb that is tightly woven can be a great starting point for the outdoor person.
Next, the crowded field of sunscreen products was reviewed. The key buzzword for the FDA is broad spectrum which means UVA (wrinkles, skin cancer) and UVB (sunburn, skin cancer) are both blocked out. The UVA can find its way right through window glass. The SPF you are using should be at least 30, and according to the FDA, soon companies will not be able to claim that sunscreens are higher than SPF 50. Other terms like “waterproof” or “total block” will also be prohibited. I focused more on vehicles rather than catch phrases, demonstrating the newer wax stick products that are very clean and easy to use, the sprays for larger surface areas, and the places where gels or lotions have a good indication – such as gels for acne prone skin and lotions for dry skin.
Finally, the idea that nanoparticles could be dangerous was set straight according to current research. Using titanium dioxide or zinc oxide appears to be a great way of blocking UVA and UVB without the messy look that older blocks caused. One comment I did not get to make was that most people are ½ to ¼ shy of the 1 oz application (a shot glass) needed to cover their skin with sunscreen.
We next moved to the topic of the CO2RE laser used for the repair of skin damage developed over time as well as by excess sun exposure or smoking. An interesting picture of a 59-year-old set of identical twins was shown, one of whom was a sun worshipper. It was easy to see the ravages of sun on the sun loving-twin. We discussed how the laser, which we have been using in our office, can improve and rejuvenate skin damage.
The 3 minute live segment ended and my time at NBC had come to a close.
I was glad to hear from several patients who saw the live segment! I didn’t realize we had so many early birds in the practice. Be sure the watch the interview!

NBC 5 Studios Chicago, Illinois

NBC 5 News Today